The mobile photo-based video-sharing and social networking Instagram, with over 60 billion shared images and 500 million monthly active users, generates an average of 90 million prints per day. As people join Instagram mass brands have a unique opportunity for engagement with their fans: Instagram messages generate a rate of 5.41%, which is 48 times more engagement by tracking Facebook and 320 times more than engagement Twitter follower. In just several years, the Instagram has experienced significant growth in its global user base and in almost all demographic groups, as well as increased number of recover hacked instagram accounts along with improved security.
Build quality content! – Content is the foundation of your Instagram presence. Once you have a list of specific content themes, brainstorm possible topics for your images and videos. Determine your objectives and calculate what aspects of your brand to showcase quality content on Instagram. Some companies focus on presenting their products and services, offering practical tutorials or going in the opposite direction and creating whimsical paintings with their product as the hero, showing the two standard offerings and seasonal attaching post content for major events. Products, team members, services and culture all offer rich potential for different subjects over time.
Determine your goals – You have not published a single photo or if you want to raise your current presence, consider creating your strategy for next Instagram campaign, you should increase awareness of the brand, demonstrate the culture of the company, introduce your team and recruit new talent, encourage consumer engagement with your brand, connect with influencers etc. As you continue to develop your strategy, these goals will help you determine the best approach for each part of the process. Many businesses use Instagram to make their product the star of the show, while B2B companies often focus on the culture of the company and the recruitment of the team right approach is the one that puts the best value your brand. Based on your target audience and goals, develop a plan to provide a catchy content to your community on a consistent basis.
Include videos into campaigns – When planning your content, consider a balance between content types that work best for your resources and commitment you want from your audience. Instagram began as a photo sharing application, but its broad base of creative users publishes any videos to graphics to animated GIFs. If the video you can tell a compelling story about your product, work in your content more often. If you do not have the time resources, skills or level of comfort at performing video you want, you can choose not to publish the video at all, or reserve it for campaigns and specific promotions.